What Meta Pixel (Facebook Pixel) does
When a site embeds the Meta Pixel, it tells Meta which pages you viewed and what actions you took (added to cart, purchased, signed up). Meta matches this to your Facebook/Instagram identity even if you are not logged in on that site, enabling cross-site retargeting and lookalike audiences.
What it collects
- Page views and standard events (ViewContent, AddToCart, Purchase)
- Your Meta identity via cookies and advanced matching
- Approximate location and device information
- Conversion value and product data on e-commerce pages
Should you block Meta Pixel (Facebook Pixel)?
The Meta Pixel is one of the most pervasive cross-site trackers. It links your browsing on unrelated websites back to your social media identity, which is exactly the kind of profiling a privacy extension is designed to stop.
How to block Meta Pixel (Facebook Pixel)
- Install the free GeraGuard extension for Chrome.
- Tracker blocking is on by default — GeraGuard blocks Meta Pixel (Facebook Pixel) and other advertising trackers using regularly updated filter lists, with no setup required.
- Confirm it is blocked by opening the GeraGuard panel, or run the page through the Privacy Scanner.
Also known as
Facebook Pixel · fbq · connect.facebook.net · fbevents.js · Meta conversions