What LinkedIn Insight Tag does
Common on business and SaaS websites, this tag reports your visit to LinkedIn, where it can be matched to your professional profile to build retargeting audiences and report on ad campaigns.
What it collects
- Pages visited on the site that hosts the tag
- Your LinkedIn identity via its cookie, where available
- Job-title and company inference for B2B audience building
- Device and IP information
Should you block LinkedIn Insight Tag?
It connects your browsing to your professional identity for advertising. Blocking it prevents B2B advertisers from retargeting you based on the business sites you read.
How to block LinkedIn Insight Tag
- Install the free GeraGuard extension for Chrome.
- Tracker blocking is on by default — GeraGuard blocks LinkedIn Insight Tag and other advertising trackers using regularly updated filter lists, with no setup required.
- Confirm it is blocked by opening the GeraGuard panel, or run the page through the Privacy Scanner.
Also known as
_linkedin_data_partner_id · snap.licdn.com · LinkedIn pixel