What data does The Trade Desk collect?

The Trade Desk commonly collects: Cross-site browsing for audience segmentation; An advertising identifier (including Unified ID 2.0); Inferred interests and demographics.

How do I block The Trade Desk?

Install a privacy extension such as GeraGuard for Chrome. It uses filter lists that block The Trade Desk and other advertising trackers automatically on every site you visit, with no manual configuration.

What is The Trade Desk? What It Tracks & How to Block It (2026)

What The Trade Desk does

The Trade Desk buys ad space programmatically on behalf of advertisers. Its pixels and the Unified ID 2.0 initiative help match you to audience segments so advertisers can bid to show you targeted ads in milliseconds.

What it collects

Cross-site browsing for audience segmentation
An advertising identifier (including Unified ID 2.0)
Inferred interests and demographics

Should you block The Trade Desk?

Part of the programmatic ad-tech plumbing that auctions your attention in real time. There is no functional reason for it to be on a page from your perspective.

How to block The Trade Desk

Install the free GeraGuard extension for Chrome.
Tracker blocking is on by default — GeraGuard blocks The Trade Desk and other advertising trackers using regularly updated filter lists, with no setup required.
Confirm it is blocked by opening the GeraGuard panel, or run the page through the Privacy Scanner.

Also known as

adsrvr.org · Unified ID 2.0 · UID2 · TTD pixel

What is The Trade Desk?

What The Trade Desk does

What it collects

Should you block The Trade Desk?

How to block The Trade Desk

Also known as

Block The Trade Desk in one click

Other advertising trackers