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AdvertisingOperated by Microsoft

What is Microsoft Advertising UET?

The Microsoft UET (Universal Event Tracking) tag measures conversions and builds remarketing audiences for ads shown across Bing and the Microsoft network.

What Microsoft Advertising UET does

UET is the Microsoft Advertising equivalent of the Google Ads tag. It records page views and conversions so advertisers can measure Bing/Microsoft ad performance and retarget visitors.

What it collects

  • Page views and conversion events
  • Remarketing audience membership
  • Device, browser and approximate location

Should you block Microsoft Advertising UET?

Advertising-only tracker with no benefit to the visitor; it exists to profile you for the Microsoft ad network.

How to block Microsoft Advertising UET

  1. Install the free GeraGuard extension for Chrome.
  2. Tracker blocking is on by default — GeraGuard blocks Microsoft Advertising UET and other advertising trackers using regularly updated filter lists, with no setup required.
  3. Confirm it is blocked by opening the GeraGuard panel, or run the page through the Privacy Scanner.

Also known as

UET · bat.bing.com · uetq · Bing Ads tag

Block Microsoft Advertising UET in one click

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Other advertising trackers

See all 16 trackers in the directory →