What Adobe Analytics does
Common on enterprise and media sites, Adobe Analytics tracks page views, custom events and visitor journeys, often as part of the wider Adobe Experience Cloud marketing stack that can stitch identity across channels.
What it collects
- Page views, custom events and conversion funnels
- Visitor identifiers stitched across Adobe Experience Cloud
- Device, browser and approximate location
- Referrer and campaign attribution
Should you block Adobe Analytics?
Enterprise-grade tracking that can link your behaviour into a broader marketing identity graph. Not required for the page to work.
How to block Adobe Analytics
- Install the free GeraGuard extension for Chrome.
- Tracker blocking is on by default — GeraGuard blocks Adobe Analytics and other analytics trackers using regularly updated filter lists, with no setup required.
- Confirm it is blocked by opening the GeraGuard panel, or run the page through the Privacy Scanner.
Also known as
Omniture · omtrdc.net · AppMeasurement.js · Adobe Experience Cloud · 2o7.net